I’m Felipe Latgé, a Brazilian creative and ESPM graduate. I move between strategy, art direction and creative direction across content, advertising, AI and design.
Senior Art Director and Content Lead at Lovely, working on Bradesco. Before that, Localiza, Rock in Rio, The Town and Coca-Cola, among others.
Recognized by Cannes Lions, The One Show and Clube de Criação.
Experience
2025 – Present
Lovely Senior Art Director/Content Lead Client: Bradesco
2025
Grupo Dreamers Senior Art Director Client: Bradesco
2021 – 2024
A-LAB Content Lovers Senior Art Director Clients: Localiza, Faber-Castell, Rock in Rio, The Town
2021
BFerraz Art Director Client: Brastemp
2018 – 2021
WMcCann Art Assistant Clients: Coca-Cola, L’Oréal, Estácio, TIM
At a time in which hatred and prejudice were raging in Brazil, Coca-Cola embraced diversity using its greatest icon: Santa Claus
SBT El Chavo Without El Chavo
After 35 years, a new episode of the most watched series in Brazil was created to draw attention to the children who needed it the most.
The Town Magia
We created the first campaign for The Town festival, bringing its brand symbol to life as a gateway to a magical world—the festival itself. Through immersive visuals and storytelling, the campaign transported audiences into the vibrant atmosphere of The Town, building anticipation and excitement for an unforgettable experience.
Localiza Travessia de Tamara Klink
Brazilian sailor Tamara Klink became the first woman to complete a solo crossing of the Atlantic Ocean, sailing from France to Brazil. This remarkable adventure, sponsored by Localiza, became a documentary in partnership with GloboPlay, along with content developed across all of the company’s social media platforms.
Beyond the documentary, we created content series that worked as the sailor’s logbook. Through posts, stories, and videos, the audience was invited to embark on this transformative journey alongside Tamara.
The project also included a dedicated hotsite where people could track her route in real time via GPS, send messages of support, and learn more about the initiative.
Tamara Klink is not only a sailor but also a writer and illustrator. From her uniquely distinct sketches, the visual identity of the project was born.
The designs featured typography inspired by her own handwriting and elements from her drawings—a way to visually represent a journey that is both grand and, above all, deeply personal.
Crystal Sabores
Crystal Water was launching its new flavored water line, and we developed the brand’s first social media presence based on its products and flavors. Through engaging content and a fresh visual identity, we introduced the audience to this new experience, highlighting the essence and variety of Crystal’s flavored waters.
Meu Caminho Já Tem Nome
Sávio is the new rising star from Universal Music, bringing a fresh perspective to Brazilian Popular Music (MPB) by blending organic instrumentals with synthetic musical elements. Inspired by this fusion, I developed his visual identity.
For the typography, I first sketched it by hand and then transformed it into a 3D composition, reinforcing the unique and contemporary feel of the project.
The design contrasts photography with a synthetic background, an asset I sourced from 1980s fashion magazines after thorough research
Bradesco Syllada
“Syllada” was an awareness campaign created for Bradesco to highlight the risks of financial scams. We launched a mysterious perfume brand that looked sophisticated and desirable, generating curiosity across social media. The twist revealed that the fragrance was unpleasant — a metaphor for offers that seem attractive but hide risks. The campaign unfolded across multiple channels, turning intrigue into education and reinforcing Bradesco’s commitment to financial security.
As Head of Creative Content, I led the social strategy and content development alongside my team. We built the influencer-driven buzz that sparked curiosity around the mysterious perfume, developed educational content with Gabriel Louchard, and crafted both the pre-reveal and reveal moments on social media with Bella Campos — guiding the narrative from intrigue to brand disclosure and amplifying Bradesco’s message across digital platforms.
